Sunday, November 16, 2008


twenty seven names in French
A little bit Parisian, a little bit rock and roll….Inspired by punk duchess Patti Smith, a movie called Dream of Life and some additional themes of marching bands, marine parade and the French flag, twentysevennames has some fresh ideas based around retro themes.
Talking to Anjali Stewart and Rachel Easting about their delightful but edgy label twentysevennames the designers are currently using a mix of fabrics from t-shirting, cottons, denim and silk. Colours for summer include the French flag colour way – red, white and blue being utilised in bold colour blocks.
I guess we “incorporate vintage tailoring into high end wearable items” said Stewart and “we use basic fabrics to make elaborate garments” remarked Easting, “there’s a little bit of 70s, and a little 30s in the sailor's collars that are coming through in the collections.” Their fourth collection “Jacques Attack!” is both French and marine-themed. Recent collections were dreamed up when the designers rock and rolled it to inspirational Paris to see the New Year in.
When asked what item from their collection that all women need in their wardrobe from the current range both designers agree it has to be the knit denim jeans. “They are very much an extension of tights but are actually jeans”. These little beauties currently retail for $360 and they are an item that will with stand the test of time and can be worn any through the seasons – all year round.
Launched in 2005, twentysevennames is a collaboration between Stewart and Easting who have known each other since they were playgrounders. Stewart, a Design student, and Easting, an Arts student, both graduated from Otago. They have a warehouse in central Wellington and their Winter 09 collection was shown recently at Air New Zealand Fashion Week 2008. I envisage these designers are already moving fast –they’ve already been to Paris and I think their designs are following!


For more information go to www.twentysevennames.co.nz
Photo: twentysevennames designers Anjali Stewart and Rachel Easting

Photographer: Emma Allen


Cyndi Greep 13 November 2008

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